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The Marketing Coordinator for Games will support the Senior Manager, Marketing on brand and product marketing strategy/activity across assigned licensed titles within the Disney Games global portfolio by partnering with licensees to deliver world-class campaigns. You will help each Games licensee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach. The Marketing Coordinator plays a critical role in coordinating schedules, details, and deliverables across all assigned titles and is driven, collaborative, organized, and creative.
The Marketing Coordinator reports to the Senior Manager, Brand Marketing
This position is located in Glendale, CA.
Responsibilities/You Will:
- Support the Senior Manager, Brand Marketing in providing insightful guidance/feedback and routing/managing approvals for go-to-market plans, assets, and activations with licensees
- Oversee the routing/approvals of assets and plans with licensees and internal teams
- Collaborate with cross-functional teams (Production, PR, Franchise, and Legal) to secure alignment/feedback/approvals on all major marketing deliverables
- Create and maintain asset management tools/directories to track/coordinate deliverables
- Coordinate all asset deliveries and ensure on-time deliverables for assigned titles
- Draft and distribute guidance, updates, and protocols pertaining to assigned titles
- Coordinate with regional teams on incoming/outgoing requests/approvals
- Develop knowledge of KPIs, common marketing strategies/tactics, and Disney Synergy programs
- Learn appropriate benchmarks and goals across greater marketing channels/campaigns
- Become a strong brand steward for TWDC brands to deliver on-brand marketing and creative
- Foster relationships with both licensee and internal teams throughout TWDC
Basic Qualifications/You Will Have:
- 1+ years of experience in Marketing (preferably within the gaming industry)
- Passion for the entertainment industry (gaming and consumer electronics, strongly preferred)
- Experience in brand management, product marketing, user acquisition, or social/community
- Solid analytical skills; ability to analyze data and extrapolate insights
- Outstanding interpersonal skills; ability to engage with a diverse range of personalities
- Resourceful problem-solver with a can-do attitude; works well under pressure
- Self-starter with a highly productive work ethic and desire to learn/grow
- Highly organized, detail-oriented project manager
- Good written/verbal skills and presentation style; proficiency in KeyNote/PowerPoint
Additional Information:
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The hiring range for this position in location is $52,398 to $70,290 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
